Tzell Travel Group’s commitment to personalized service and flawless execution starts with our employees. Tzell’s leadership team is dedicated to creating the very best environment for our agents and their valued clients to achieve success.

We are proud to have an executive team that is not only highly experienced and successful, but that’s passionate about the business of travel. It’s our heart and soul. It’s all we do.

Chairman, Tzell Travel Group and Protravel International
Barry Liben is the Chairman of Tzell Travel Group, recognized and award-winning leaders in luxury leisure, corporate and entertainment travel. Prior to being named Chairman Tzell in 2016, Mr. Liben served at the helm of Tzell Travel Group as its CEO since 1977. In 2016, Tzell held a gala 50th anniversary celebration on Ellis Island. By combining his business skills, management savvy and personal philosophy to “create an environment conducive to initiative and hard work, encourage a sense of fun, then let people do their best and recognize it,” Mr. Liben charted the path for success. A native of Brooklyn, New York, Mr. Liben resides in Manhattan with his family. In addition to starting the Protravel and Tzell Foundation in the wake of 2012’s Hurricane Sandy, his philanthropic work includes serving on the board of the National Stuttering Association, five years as president of the Israel Community Development Foundation and as a member of the International Board of the Menachem Begin Center in Jerusalem. Most recently, Mr. Liben has been asked to serve on the Board of Trustees for Muhlenberg College.
President, Tzell Travel Group and Protravel International
Gail Grimmett has been President of Travel Leaders Luxury Brands—now comprised of Protravel International, Tzell Travel Group, Andrew Harper Travel, Travel Leaders UK and Colletts Travel UK—since May 2016. Immediately prior to that, Ms. Grimmett served with distinction as Delta Air Lines’ Senior Vice President, Global New York where she oversaw the financial turnaround for Delta’s New York operations and delivered $6 billion in revenue to the airline annually. Prior to that distinguished position, Grimmett served in several other leadership roles at Delta. She began her career as a Senior Regulatory Economist with the U.S. Department of Labor. As a champion for New York, Grimmett serves as Governor Andrew Cuomo’s appointee on both the New York State Tourism Board and the New York City Regional Economic Development Council. She also serves on several other prestigious business and charitable boards and was named among the Top 50 Most Powerful Women in New York by 'Crain’s Business'. Grimmett holds an undergraduate degree from Indiana University and an MBA from George Washington University.
Senior Vice President, Corporate Planning and Strategy
With over 25 years in the travel industry, beginning as a frontline agent, there is almost no operational position that Cindy has not held. Joining Tzell in 2000, she brings a wealth of experience in all facets of agency operations and agent functions. Cindy acts as liaison between airlines and agents and handles day to day agency issues including new agent set-up and orientation. Other duties include new branch implementation and orientation, airline performance review and ARC liaison.
Senior Vice President, Operations
Monty works, in tandem, with Cindy to oversee Tzell’s day to day operation. Of significant importance, is Monty’s focus on the immediate, ever changing and long term needs of the agent community. In addition, his experience in the Entertainment field also allows Monty to work closely on recruitment and management of this important niche market.
A veteran luxury executive, Don Jones is highly-regarded in the travel industry and prior to joining Travel Leaders Elite served as Executive Vice President for Cadence Travel and Vice President of Sales, The Americas for Four Seasons Hotels and Resorts. Jones is now responsible for guiding the leadership structure and strategic plan, as well as increasing market share and revenue, particularly for Tzell Travel Group on the West Coast. He is based in the Los Angeles-area and will report directly to Gail Grimmett, President of Travel Leaders Elite. His distinguished career in the hotel industry included positions with the Beverly Wilshire, The Pierre as well as the Four Seasons Hotels in Atlanta and Newport Beach. “Joining Travel Leaders Elite and the association with iconic brands like Tzell and Protravel is a privilege and an honor,” said Jones. Everything I have experienced in my career has led me to this opportunity of a lifetime. I look forward to working with Gail, her leadership team, and the legendary travel advisors who are the foundation of the Elite division.”
Vice President, Branch Relations
Based at the company’s headquarters in New York, Chris was named to this position in January 2009 and he brings over 25 years of success in the airline and travel management business. Responsible for overseeing and guiding all sales and account management activities for the company, Chris has a proven track record of capturing new business while maintaining current partnerships. He has served in various management leadership roles with major corporations including American Airlines, US Airways and United Airlines.
Vice President, West Coast Operations
Sara moved to California and joined Tzell Travel West in 1993, after working for several years in the video production industry in Texas. Tzell West opened its doors just a few months prior to Sara joining, allowing her the privilege of being a part of the company from its earliest days. In her role as Vice President, Sara oversees all west coast operations of Tzell and enjoys supporting Tzell’s agents in their growth and day to day business.
Vice President, Marketing and Demand Analytics, Travel leaders Group
Asmita Singh joined Tzell Travel Group in January 2017 as the Vice President of Marketing and Demand Analytics for Travel Leader Group’s Elite Travel Division – consisting of the award-winning luxury travel brands, Protravel International and Tzell Travel Group. As Gail Grimmett, President of Protravel International and Tzell Travel Group noted: “What makes Asmita’s marketing approach particularly compelling is her devotion to helping our best-in-class travel agents to amplify how they tell their stories to travelers, including existing and potential clients. Her expertise in multi-channel marketing makes her an outstanding choice to take our high-end luxury travel brands to the next level.” Singh brings more than 12 years of experience to the Elite Travel Division. Most recently at PR Newswire, where she served as the Vice President of Digital Experience & Marketing Optimization, managing their global digital experience, reporting and analytics, and marketing technology teams. Asmita lives in new Jersey with her husband and young daughter.
Vice President, Business Development & Account Management
Jason is a dynamic, results-oriented sales executive with12 years of international success in the travel, aviation and technology industries. Since joining Tzell in October 2016, Jason has spearheaded the creation of our Sales & Account Management Division and is focused on increasing new corporate client accounts and revenue for our ICs. He previously worked at Delta Air Lines and American Airlines, where he successfully led business development, agency and corporate sales teams. He is passionate about two things: (1) empowering his team to achieve higher levels of success and (2) giving back to local communities in need.